The Australian Open is Kia's longest running global sports sponsorship, and takes place in Melbourne every year. Not only is Kia the major sponsor, they also supply a fleet of 101 Kia tournament vehicles which transport players, officials, and VIP's safely and conveniently to and from Melbourne Park.
Kia has committed to sponsoring the tournament until 2013, and has strengthened its relationship further by extending its partnership with World No2, and this last years Australian Open winner, Rafael Nadal, who is now Kia's Global Amabassador.
Kia's sponsorship of the Australian Open also encourages off-court participation through 'Kia Fan of the Day'. Every day a 'Kia Fan of the Day' will be chosen for the most entertaining attire by accounting for crowd reactions to images of creatively dressed fans projected on the giant screens in Rod Laver Arena, as well as online votes through the Australian Open Website.
www.australianopen.com